Capture your January customers with refreshed print materials
After the Christmas buzz dies down, January arrives with a completely different kind of energy. Customers are back in “fresh start” mode, budgets reset, and they’re ready to pick up new habits, grab winter deals, and treat themselves again after the festive break.
That makes post-holiday promotions the perfect chance to get your print materials refreshed and working hard for you.
Here’s how to get everything ready so your brand feels clean, up-to-date and fully prepped for the New Year.
Simple, clear designs are perfect for January promotions
January is prime time for:
Refreshing your posters early means you can hit the ground running the moment the Christmas decorations come down.
What to refresh:
Tip: Simple, bold designs cut through the noise brilliantly at this time of year.
If you’ve been distributing festive flyers, swap them straight over to your:
Short-run printing keeps things flexible so you can update frequently without wasting stock.
Ideal for shops, salons, cafés, small businesses, market stalls and service providers.
January is huge for customer retention because people are focused on routines, goals and feeling organised.
It’s a great time to:
A small update gives the whole programme a new lease of life.
A fresh menu is key to drawing in crowds after the Christmas festivities
Lots of businesses adjust their:
…at the start of the year. Instead of crossing things out or adding notes, a clean reprint looks far more professional — and avoids confusion for customers.
Perfect for: Salons, barbers, gyms, restaurants, cafés, tradespeople and local services.
After Christmas, customers tend to prefer something calmer, cleaner and more neutral.
A quick refresh could include:
Especially helpful for online shops who want their orders to stand out during the busy January sales period.
Use a variety of print materials to draw your customers in
January customers are looking for clarity, simplicity and good value — and print can help deliver that straight away.
Useful pieces include:
Even small updates help your business feel “reset” for the New Year.
The best part? If you prepare everything before the holiday break, you can actually relax knowing your January promotions are already primed and ready to go.
At GP Print, we can help with:
Get ahead now and glide into January without the last-minute rush.
If you're planning your January promotions and want your print materials to look clean, fresh and ready for the new year, we’re here to help. Whether you need updated artwork, new signage, or a complete seasonal refresh, GP Print can get everything prepared in plenty of time. Contact us today to discuss your requirements!
